Actually, if you’ve followed our twitter feed, you would have seen it has actually been out for a couple of months.  The reason for this post is because we’ve pushed out a few updates that have made the app more ready for the user.  These were quite simple things, but I think they were quite [...]

Now that the Pro Version of SCUBA Log has been out for a couple of months, it has been interesting to have a look at the conversion rates from the free version to the paid version.  Conversion rates (or click through rates) are something you read a lot about for people selling traditional products on [...]

There is a famous saying in the military stating that no plan survives first contact with the enemy.  The same can be said about boxing/MMA, and in my opinion app development.   When developing an app, you try to make sure you have a complete feature set, that the app is intuitive to the user, [...]

500 downloads and going strong!

Thumbnail image for 500 downloads and going strong! March 16, 2013

Our second app, SCUBA Log has been out for just over a month. I’m absolutely thrilled with the response to it and it has already passed the 500 download mark. The most striking thing to me was the difference in its download rate compared to Startastic! I don’t think it is necessarily a more revolutionary [...]

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5 ways to increasing your app downloads the easy way

Thumbnail image for 5 ways to increasing your app downloads the easy way March 14, 2013

When you create an app, the most obvious metric to measure is downloads. Down the track usage rates and conversions are important of course as this will allow you to optimize the design to either increase income or improve the user experience. However before you can do this, you’ve got to get it into as [...]

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Startastic! Philosophy

January 23, 2013

Startastic has been out now for a few months and we’ve had about 120 downloads. There is a description of course on the product page on both this website and on the App Store, but I wanted to give a more detailed description about the philosophy of Startastic.   Startastic was originally an idea from Beatriz, [...]

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Merry Capylabs Christmas

December 25, 2012

The Capylabs family would like to wish you a your loved ones a very Merry Christmas and a New Year full of opportunity. We have big plans for 2013.  We want to expand the reach of Startastic! into more and more classrooms around the world providing the sort of feedback that teachers love to give, [...]

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100 downloads!!

December 20, 2012

So after almost three months in the app store we reached 100 downloads!  Obviously this is a very modest start, but we are pleased none the less. With our first update already out, we will look to do some more marketing in the new year. Capturing the Southern Hemisphere school year starting Jan/Feb, and then [...]

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Startastic! … updated

December 16, 2012

It took longer than expected, but we pushed out our first update for Startastic this week.  Version 1.01 is live, and it brings a lot of bug fixes as well as a couple of features that probably should have been in the first version – but more on that later. Startastic has been very well [...]

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The first week of our first app

October 6, 2012

So it’s been just over a week since our first app Startastic! went live. We were all so excited when it was finally approved after 8 days, and must admit that we opened a bottle of bubbly!  Besides a few postings on Facebook and Twitter, we hadn’t done any marketing of the app besides telling [...]

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